About Us

Find It In Fondren was the "good news" brand that served Jackson's Fondren neighborhood from 2009 to 2019, published by Creative Process LLC's Paul Wolf (publisher) and Sophie McNeil Wolf (editor).

Originally launched as a merchant promotion and printed visitor's guide, Find It In Fondren became a voice for uplifting stories about local personalities, businesses and events. We focused on hyperlocal, positive narratives rather than traditional news reporting.