About Us



Find It In Fondren®, the people, places and events of “Jackson’s Hippest Neighborhood™,” is the quarterly lifestyle magazine and daily “good news” source serving Fondren, published by Creative Process LLC’s Paul Wolf (publisher) and Sophie McNeil Wolf (editor).

Launched in the fall of 2010, Find It In Fondren has become a powerful voice for uplifting stories about local personalities, businesses and events. Read more of our founding story here.

At our inception, we noted Fondren had few opportunities to tell their positive stories at a local level. Through Find It In Fondren, we gave voice to a grassroots platform — focusing on hyperlocal narratives from Fondren and surrounding neighborhoods – that also provided advertising opportunities for community businesses.

While we appreciate that “news reporting” has increasingly become a menagerie of models and approaches that collectively replace (and exceed) what we used to get from other sources – and we do see the need for deeper news coverage – our model does not pursue hard-hitting, traditional journalism. And we don’t make money off of our stories, online or in print. Never have, never will. 

We couldn’t think of a better way to give back to our community than to continually look for newer and fresher ways to shine a spotlight upon this neighborhood. Thank you for your support!

Learn about our new sister publication, Explore Lefleur, here.

MWB Spark-O-Creativity Podcast – “Paul & Sophie tell the world about the cool place they call home”
Let’s Talk Jackson – Special Guest: Paul Wolf, publisher and founder of Find It In Fondren

To advertise or comment, email info@finditinfondren.com

FindItInFondren.com is operated and managed by Creative Process, LLC and no other entity or organization is responsible for its content. A post on this site serves informational purposes only and is not meant to serve as an endorsement for any particular person, entity, project or service. 

All information herein is presented in good faith as factual and accurate. Find It In Fondren will correct inaccuracies when possible. Event listings are pulled from event sponsors and host organizations and Find It In Fondren is not responsible for the content of those listings. Events and their associated activities are subject to change at event holder’s discretion. Find It In Fondren is not the sponsoring organization of any event listed within unless otherwise noted as such. 

All content including copy, photography and design are protected under U.S. Copyright and can not be used without express written permission of Creative Process, LLC or in the case of otherwise credited materials, the copyright holder’s express written permission.

All comments submitted to this site and any of our social media platforms are subject to review by the publisher and may not be published or may be removed if they contain inaccurate and/or inflammatory rhetoric. We work to build Fondren up, not create divisiveness, controversy or discord. 

“Find It In Fondren®” and the associated logos and wordmarks are registered, trademarked property of Creative Process, LLC. “Jackson’s hippest neighborhood™” is a trademark of Creative Process, LLC. All rights reserved.