Midtown Jackson culture and record shop, Offbeat, is planning for a special Black Friday.
The store will have deals, exclusive records and a special hard cider release, a beverage brewed by Midtown-based Backwater Cider Company at Lucky Town Brewing.
“We are releasing one barrel of ‘Outcider’ in 22 ounce shareable bottles,” said Offbeat’s Phillip “DJ Young Venom” Rollins.
With the award-winning Backwater Dry Humors cider as its base, Outcider is seeped with orange peels, lemongrass, rose hips, ginger root and more to give it a sweeter, but also spicy kick for the winter.
“The idea of the cider came after I noticed a lot of my customers (buying) cider at some of our in-store events,” Rollins noted. “It wasn’t as aggressive as beer so people who didn’t like the taste of beer or had a gluten allergy would buy it up. I drink a lot of herbal teas and I wanted to try out a combination that can be as good as the records people listen to.”
As Jackson’s only record store, Offbeat is able to offer exclusive and limited record selections (some of those are listed here). From records to comics and designer toys, Offbeat will also offer a one-day opportunity on all “pre-loved” records, a wide selection from country to pop, soul, jazz, rock, and much more.
OffBeat is located at 151 Wesley Avenue and also serves as an art gallery for up and coming young minority artists.
The sale Friday is from noon to 7 p.m.