Showing the $1.2 million donation from Century Club Charities to Friends of Children’s Hospital are, from left, Sanderson Farms Championship executive director Steve Jent, Friends board chairman Sidney Allen, Pediatrics chair Dr. Mary Taylor, vice chancellor for health affairs and dean of the School of Medicine Dr. LouAnn Woodward, Children’s of Mississippi CEO Guy Giesecke and Jeff Hubbard, president of Century Club Charities. Image: UMMC

Special to Find It In Fondren® (UMMC Public Affairs/Annie Oeth)

Century Club Charities announced today a $1.2 million donation to Friends of Children’s Hospital from the 2017 Sanderson Farms Championship, breaking their own philanthropic record for the fourth consecutive year.

“We strive to excel,” said Century Club Charities President Jeff Hubbard, “but our metric is different from other tournaments on the PGA TOUR. We measure excellence by the total funds raised for Friends of Children’s Hospital each year.”

At a news conference Friday, Century Club Charities presented a check to Friends, the fundraising organization dedicated to supporting the University of Mississippi Medical Center’s pediatric health care operation including Batson Children’s Hospital.

This year’s donation exceeded the $1.125 million raised in 2016, the $1.109 million raised in 2015 and the $1.102 million raised in 2014. The 2013 tournament, the first year in which Sanderson Farms was the title sponsor, raised more than $500,000 for Friends.

Since tournament host Century Club Charities announced Sanderson Farms as the tournament’s title sponsor, more than $5.5 million has been donated to support Mississippi’s only children’s hospital. This is the fourth consecutive year Century Club Charities has donated more than $1 million to Friends.

During the news conference, Hubbard read remarks from Sanderson Farms CEO and board chairman Joe Sanderson. The championship “is a means to an end. It is a vehicle by which we raise money for Batson Children’s Hospital,” Hubbard read. “Not only is it the state’s only children’s hospital, but the sheer number of patients the hospital and Children’s of Mississippi cares for is amazing.”

Sidney Allen, board chairman of Friends of Children’s Hospital, expressed gratitude for the record-setting gift.

“’Wow’ is all I can say,” Allen said. “Joe Sanderson told us the amount donated from the tournament would grow every year.”

Friends of Children’s Hospital, in 2016, pledged $20 million to the Campaign for Children’s of Mississippi, the philanthropic drive to help fund construction of a new, seven-story children’s tower adjacent to Batson Children’s Hospital.

The tower will be home to 88 private neonatal intensive care rooms, 10 additional operating rooms, more pediatric intensive care space, a pediatric imaging center, a specialty clinic and a new lobby. The Children’s Heart Center, representing the Medical Center’s pediatric cardiovascular program, will also call the new building home.

Ground was broken Dec. 1 on the 340,000-square-foot tower, which is set to open August 2020.

“You can feel the passion, can’t you?” Dr. LouAnn Woodward, vice chancellor for health affairs and dean of the School of Medicine, asked after hearing the words of Hubbard, Sanderson and Allen regarding children’s health.

Century Club Charities, Sanderson Farms, the Sanderson Farms Championship and Friends of Children’s Hospital, Woodward said, “have been key partners with us in helping us see a dream come true.”

Steve Jent, executive director of the Sanderson Farms Championship, said the donation is the culmination of a year of effort by thousands, including more than 800 volunteers, who work behind the scenes to make the event a success.

The tournament, the state’s only PGA TOUR event, brings with it an economic impact of more than $26 million to the region each year, Hubbard said. It is broadcast, over its four days, to a potential worldwide audience of more than 330 million, he said.

Century Club Charities’ efforts to highlight golfing excellence and the state’s hospitality while raising funds for philanthropy are expanding. The organization will host the North Mississippi Classic, a tournament on the tour, April 16-22 at the Country Club of Oxford.

The 2018 Sanderson Farms Championship will be held Oct. 25-28 at the Country Club of Jackson.

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