Foukal and Aiello

Brent’s is rolling out Sunday brunch, just in time for a Super Bowl celebration with Lucky Town Brewing Company. The special event takes place this Sunday from 10am – 1pm at Brent’s in the Woodland Hills Shopping Center. The partnership comes on the heels of last Sunday’s soft launch of a regular Sunday brunch menu at Brent’s and Lucky Town’s recent introduction to taps in Mississippi.

When you think Super Bowl, you often think of a party on game night at someone’s home or you think of hanging at a local sports bar. That’s why Angela Aiello, special events coordinator for Lucky Town, approached Brent’s manager Leslee Foukal. “We didn’t want to compete,” Aiello says of the timing. “Why not do a ‘Hop of the Morning’ Brunch and then they have the rest of the day to do something else?” Aiello says their Ballistic Blonde, a Belgian blonde ($3/pint) and their Flair Incident, a maple and brown sugar oatmeal stout ($4/pint), will pair well with Brent’s new offerings.

Foukal introduced new items especially for the brunch menu to a soft-opening crowd last weekend. She says, the menu is a hit. “Brunch burgers and french toast were big,” she explains. “We want to be a place you can roll out of bed when you’ve stayed up late on a Saturday and can get a table and not rush out.” This weekend, those favorites will be served: French toast, pancakes, a brunch burger and a cameo of the southern hospitality omelet.

But brunch – and beer? When Aiello approached Foukal, she told her that, coincidentally enough, Lucky Town’s beers randomly go well with breakfast food. “Some people pick up banana notes in the Belgian while the stout is “breakfasty,’” Aiello explains. “Breakfast made sense and so did Brent’s. “Most places we checked around with were for the mimosa crowd.”

Foukal says Brent’s will be using the Flair Incident stout in their french toast dredge, and the Ballistic Blonde in the pancake batter. “It won’t be overwhelming,” Foukal assures. “We’re just going to have fun with that.”

The Lucky Town-Brent’s pairing is more than a happenstance. Foukal sees it as key to her’s and the beer company’s success. “I am passionate about strategic partnerships,” Foukal tells us. “It works for us both. They hit their crowd and we do, too. What’s nice is that we mix those worlds and pull in new followers for both.” Foukal calls ideas like these “out of the box” for Brent’s. Besides that, people here, she feels, love the strategy. “Jackson has such a great community that loves to support local.”

Join Foukal and her Brent’s crew along with Aiello and the Lucky Town boys (Lucas Simmons, brewmaster; Brandon “Bigs” Blackledge, Research & Development; Chip Jones, sales and distribution) for a laid back morning. Oh, and wear your NFL gear: that’ll get you the first pint free.

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