Jill Conner Browne and Jeff Good

The Fondren Renaissance Foundation is proud to announce the first annual Zippity Doo Dah® Parade Weekend in Fondren for the benefit of Mississippi’s only children’s hospital, Blair E. Batson Hospital for Children in Fondren. The inaugural family friendly event will bring thousands to Fondren over the weekend of March 24-26, 2011, culminating with the Zippity Doo Dah® Parade the evening of Saturday, March 26 featuring the World Famous Sweet Potato Queens® from across the world.

Festivities kick off at 5pm Thursday March 24 as Fondren merchants and restaurants host a very special Fondren After 5: Doo Dahin’ in Fondren, including a scavenger hunt, gallery stroll, and The MARKET in Fondren, all to welcome local guests and hundreds of visiting Queens. On Friday March 25, The Sweet Potato Queens® invade Sal & Mookie’s for their annual Big Hat Luncheon and are then let loose in Fondren for more shopping.

Saturday, March 26 will be packed with events including Sal & Mookie’s annual Children’s Street Carnival, merchant sidewalk sales, the MARKET in Fondren, the Clear Channel Stage, and the Patty Peck Honda Doo Dah Day Blue Car Giveaway. The evening culminates with the first ever Zippity Doo Dah® Parade.

Volunteers are urged to email zippitycrew@gmail.com to participate, while sponsorship opportunities can be found at ZippityDooDahParade.com.